Unlocking Website Design Success Online: The Role of an Internet Marketing Agency - Henderson Edition


by: Alicia Askin

An internet marketing agency is going to be extremely important for your website to function, driving new business and revenue to your company. They focus on branding your company, driving new traffic to your website, and implementing strategies which get your business found. With over 60% of people only clicking on the first page, these functions are necessary for your content to be viewed. In this article, we will talk about effective strategies the pros use to get your website found and to monetize your company on the internet.

First, you have to think of your online presence as building a house. The first steps an agency takes are going to be building the foundation of your digital storefront. This includes building a beautiful website design is easy to navigate and is geared towards your specific audience. The most important thing an agency can do initially is keyword research. All it is, is researching the services or products you offer compared to what your audience is typing into the search engines. Why is this important? Because content is king when designing a website will appear relevant to Google’s users so Google will actually show your website in the results when someone is searching for products or services you provide. 

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In addition, technical SEO, mobile optimization, site speed, security, and technical SEO should be implemented on your website or else Google will not be able to find your pages at all. If all of these factors are considered when building a website, your company will benefit tremendously in the long run. You will have a lower bounce rate, higher conversions or sales, and a website focuses on its users and not just computer language meant for SEO.

Next, now you have a website built, you have to implement strategies for the website to be accessible to your future clients. Internet marketing agencies use SEO, Google pay-per-click ads, social media strategies, and multiple other channels to get your website found. It is not enough to just build a website. It is like putting a billboard in the middle of the forest! No one can see it. The best internet marketing agencies use a holistic approach to promoting your website. It means they look at all aspects of Google’s algorithms and definitely do not employ tricks or trendy tactics to get your site web traffic. It may work temporarily, but you will eventually get banned or suspended, resulting in a huge loss of income.


To sum up, an internet marketing agency should be well-versed in all areas of digital marketing, including web design, SEO, SEM, and social media strategy. A website by itself is not going to gain new customers as soon as you publish it. It takes expert experience from the agency you pick in order to make your business profitable online.  


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